You’re working on creating a new video for your brand and quickly review your script.
Yup, it still sounds good.
As you lean over to push the record button, your finger stops in mid-air.
Suddenly, you find yourself dealing with imposter syndrome as a slew of questions overtake your mind:
-
Should I rewrite the intro?
-
Should I wait until I have more content written before recording this one?
-
How does the backdrop look?
-
How do I look?
Before you begin your fight against procrastination, there’s a reason why you considered video marketing in the first place.
There are at least 10 good reasons, anyway. To help you decide whether or not to fully commit to producing videos, here are 10 video marketing stats that you need to know as a creator -- in visual and textual form.
Let’s start with the visual. If you’re curious to learn more, dive down to the bottom of this page to read the nitty-gritty behind what these stats mean.
Need-to-know video marketing statistics infographic
#1. Video marketing on social media helps ROI
Video marketing stat: 91% of marketers are satisfied with the ROI from videos on social media. (Animoto)
What’s more, 93% of marketers say they’ve landed a new customer from a video they posted on social media.
So, it’s worth the effort to mix in some video content with your other social postings because it definitely could attract your next customer.
Even if your visitor converts outside of your social channels -- say, on your website -- by publishing videos on social media, you have another opportunity to make a good impression with your brand.
Regardless of whether or not you publish videos on your social channels, if you’re doing any sort of marketing, video is a must. Read on for more juicy stats.
#2. Video is a key part of marketing strategies
Video marketing stat: In 2020, 92% of marketers claim video is an important part of their marketing strategy, which has grown from 78% in 2015. (Wyzowl)
That’s quite a jump in just five years.
On top of that, a whopping 85% of businesses use video as a marketing tool.
Those stats alone speak for themselves. These days, if you’re not using video marketing, you’re missing a big opportunity for your business.
As for the future? The importance of video is only trending upwards.
#3. Video marketing is here to stay
Video marketing stat: 99% of marketers who currently use videos will do the same in 2020, and 95% of them anticipate increasing or maintaining their current spend on video marketing. (Wyzowl)
Marketers experienced enough success with video marketing so far that they’re willing to commit and invest in it again.
We’re talking a big majority of marketers who use video are willing to use it in their future plans. With numbers like that, it’s worth giving it a whirl if you haven’t already. And if you’ve already tackled a video or two, it’s time to consider doubling down on your effort.
For understanding why video marketing is adopted by so many, read on.
#4. Video marketing is a powerful way to capture attention
Video marketing stat: 85% of marketers say video is an effective way to attract attention to their online brands and businesses. (Animoto)
Which makes sense because when it comes to capturing attention in general, video takes the cake.
In fact, over 500 hours of videos are uploaded to YouTube every minute. And these droves of uploaded videos are being watched by over 2 billion users on YouTube.
Not only is video becoming a severely dominant format for content consumption online, but it’s also the preferred format for longer content. Head over to the next stat for more.
#5. Your audience spends more time watching videos
Video marketing stat: People are expected to spend 100 minutes (that’s 1.6 hours!) every day watching online videos in 2021, which is a 19% increase compared to the 84 minutes of daily watching logged in 2019. (Marketing Charts)
From a weekly perspective, people spent an average of six hours and 48 minutes watching online videos in 2019 -- a staggering 59% increase from only three years prior in 2016.
All this to say, online videos are becoming a way of life. People are viewing them at an increasing rate and are acclimated to daily consumption.
The moral here is to accommodate the ingrained habit of online video watching and meet your audience in their natural environment with your brand’s messages.
OK, that covers the reasons to adopt video marketing. Now for some stats on video marketing logistics.
#6. People watch videos without sound
Video marketing stat: 92% of users view video with the sound off on mobile and 83% watch with the sound off. (Broadcasting Cable)
With an increasing number of online video watch hours each year, it makes sense that a lot of it’s being done on the go and likely in places where you need to be discreet.
If you want to captivate your audience through your marketing videos, do so with closed captioning and text overlays.
The main takeaway here is to get your video message across without relying on the sound. Chances are, your viewers will watch it in its entirety, which brings us to our next stat.
#7. People will watch longer videos
Video marketing stat: 52% of viewers will watch a video all the way through regardless of its length. (Vidyard)
A recent study found that 66% of video ads are 30 seconds long, which is an increase from 55% of video ads the year prior.
Translation: longer video ads are effective.
So, don’t be afraid to create video content that’s on the long side. If you’re producing a video ad, aim for at least 30 seconds.
Regardless of length, though, like any of the content your brand publishes, focus on providing value to your audience first. If you do, your audience will crave your videos -- as our next stat explains.
#8. Consumers prefer to see videos from brands
Video marketing stat: 54% of consumers want to see more video content from the brands and businesses they support. (HubSpot)
More specifically, 48% of consumers want the videos to reflect specific products and services that they either own or are interested in. And 43% of them want interactivity, with the ability to decide what information they want to view and when they want to view it.
All in all:
When creating videos, tailor your content to your audience’s specific needs and wants. The more custom and relevant your videos, the better.
And if you can manage to personalize your video content in an explanatory way, you’re golden. Check out our next stat.
#9. Video marketing is an effective way to explain your offers
Video marketing stat: 96% of people say they’ve watched an explainer video to learn more about a product or service. (Wyzowl)
Marketers are clued into this stat, too.
So much so that the most commonly created types of video are explainer videos (72%), followed by presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%).
94% of video marketers claim that video helps increase their audience’s understanding of their product or service.
Which, in a nutshell, means that explainer videos do their job well. They provide educational information about a brand’s offers to its audience.
So, if you have a more complex product or service, try creating an explainer video. If you have one that’s straightforward and simple, try creating one, too.
Why? When it comes to converting your viewers, a good explainer video should do the trick.
After all, marketing videos are a tried-and-true way to influence your audience’s buying behavior -- the topic of our final stat for you today.
#10. Video marketing influences buyer behavior
Video marketing stat: After watching a brand’s video, 84% of shoppers are convinced to purchase a product or service. (Wyzowl)
If your brand’s video is presented as a video ad, that works, too. After all, video ads are the #1 way consumers discover a brand that they later purchase from.
What’s more, when it comes to video marketing on social channels, YouTube is now the top platform that affects consumer behavior, replacing Facebook.
And according to recent research, 19% of YouTube users say the platform helps them decide whether or not to buy a product.
In sum: Video marketing impacts your audience’s purchasing behavior and serves as a powerful way to nudge them toward purchasing your offers.
Today is the best day to face the camera
With these 10 video marketing stats at the forefront of your mind, it’s time to tackle your initial urge toward creating videos.
Once you get past the awkwardness that everyone experiences when they first create something new, you’ll be happy you did it.
After all, these days, to grow your business the way you want to, video marketing is a must.
And if you need a full support team to back you up as you manage your online business, Podia has everything you need to build, grow, and scale any type of online business you can dream up. Your products, online store, website, and email are all in one place, so grab your 30-day free trial today!
In the meantime, happy filming!
