You love working one-on-one with your clients. You get to empower people to live better lives, and there’s nothing more rewarding than that.
Well, maybe nothing more rewarding -- the income that comes from a steady barrage of wellness clients is pretty nice, too.
It’d be all the better if you could increase your earnings without taking away time from your current clients.
Take heart: you absolutely can do that. You don’t have to double your hours or abandon the clients you’ve come to know and care for to earn more money as a wellness coach.
As a wellness coach, there are endless ways you could grow your income, but this guide will introduce you to four easy ways to earn more money without filling your schedule to capacity.
The first method -- group coaching -- is the perfect marriage between earning more per hour while keeping the personalization of a one-on-one session. Let’s take a look at what that entails in our next section.
6 ways to earn more as a wellness coach
#1. Offer group coaching or a community
Getting consulting clients one-on-one as a wellness coach is a lot of hustle -- maybe too much for you, especially if you don't want to give up your existing coaching slots.
That's where group coaching and communities come into play.
Group coaching allows you to scale your business by working with more clients and earning more per hour without working more hours since multiple people are paying for the same time slot.
Although you won’t be able to give each member as much attention as before, it still lets you answer your clients’ questions in real-time and offer personalized advice.
To enhance the value of your group coaching, you could also add additional features such as access to mini-courses or digital downloads like meal plans and journals.
Awakened Life Academy's group coaching membership is a great example of how extra bells and whistles can create something beautiful (and profitable) around group coaching.
Their program offers members a one-on-one strategy kick-off call, monthly group coaching and training, access to financial planning software, and a monthly growth challenge, among many other perks.
If you’re looking to add similar interactivity to your group coaching or membership, you could adopt a mastermind group model as well.
A mastermind group is a kind of group coaching/think tank hybrid.
In a mastermind, coaches can offer regular group coaching while your clients work together in small groups to keep each other accountable and work towards a goal or solve a problem.
Yet another way to increase your earnings from group calls is to expand your coaching from helping individual clients to helping others in your field.
Because you’re helping others to grow their businesses and earnings, you can often charge more for your offerings for other health and wellness coaches than you would for private clients.
One final way to increase earnings from your group coaching and memberships is by creating either an affiliate or referral program to reward participants who refer new customers.
Not only can this take some of the onus off of you to constantly attract new clients, but it can also incentivize and thank your happy clients for driving new business to you.
Of course, grassroots methods can only get you so far on your profit goals. If you want something that’ll really uplift your profit margin -- and take a lot more time -- you may want to go corporate.
#2 Speak at conferences or workshops
True, part of making more money involves giving your current client base ever-more valuable products and services to purchase from you.
But the second part of making more money is attracting more clients -- and speaking at conferences and workshops can help you do just that.
The most obvious way to earn more as a speaker is by accepting payment to speak at a given event, although that’s far from the only way.
You could also make connections with potential clients, or even people who could recommend you to a friend or family member who may later become a paying client.
Though less measurable than something like social media or email conversions, word-of-mouth marketing can be great for your business.
Perhaps you’ll meet a physician who is looking for a coach to offer wellness coaching in addition to their usual medical services, thus expanding both of your client bases and earnings.
You could also join up with another wellness coach to collaborate on an online or in-person wellness course together, or agree to refer clients to one another’s practices if you offer supplementary services.
Of course, if you’re the more introverted type and looking for a method to uplift your earnings without burning out your social battery, there’s a better way to go: online courses.
#3 Condense your coaching sessions into online courses
Online courses will involve work upfront in terms of planning, scripting, recording, and editing your course, though they require very little upkeep after they’ve been released. This, in turn, can help you scale up your profits while scaling back your schedule.
But just what should you teach in your online course?
Answers to common questions from your customers are a start.
You can also use online courses to test your customers’ reactions to new niches that you want to branch into.
Whatever you choose, never worry about your topic being too specific for an online course. On the contrary, online courses are excellent for teaching one neatly contained topic.
For example, Tom Gilette’s “This Next Breath” course teaches students about breathing practice.
As for how long your online course should be, that’s entirely up to how long of a course you’re willing to create and what your students are looking for.
Generally speaking, online courses are best for content that can be covered within one month, although some courses, like Sara Cammo's eight-week "Ditch the Diet - A Guide to Healthy Eating", can be longer than that.
Whichever length you choose, just stay practical. While it may be wonderful to have a comprehensive 50-hour course, most students probably wouldn’t be willing to pay for or be able to complete that.
Consider breaking the course down into many smaller courses instead.
Many smaller courses mean more potential sales and also a higher chance that students will be able to retain all of your excellent advice.
If you want to dig in deeper to online courses, check out this guide on how to create and sell a profitable course. Otherwise, we have one more tactic for earning more as a wellness coach today, and it’s even lower commitment than online courses.
#4 Create wellness digital downloads and products
Coaching, gym memberships, and courses are obvious health expenses, but don’t overlook digital downloads as a viable source of wellness education and income.
Digital downloads can take on many forms, from ebooks and audiobooks to planners, journals, and more.
You could also publish ebook, worksheets, guides, case studies, and other non-audio content as countless other wellness coaches have done.
But with how varied digital downloads can be, pricing digital products can get a little hairy.
Generally speaking, digital downloads are priced lower than online courses and memberships -- often between $10 to $20 -- because they’re more limited in scope and typically cost less to produce than other digital products.
However, the value your customers perceive your digital download to have, plus the time, effort, and competition can affect the price as well.
One of the great things about selling digital downloads is that they’re a very versatile passive income stream that can take on whatever form your customers want -- MP3s, journals, and ebooks, to name a few.
Combined with other passive income streams like online courses and memberships sites and active income from coaching sessions, you’ll be on your way to earning more as a wellness coach without having to sacrifice more time or having too many clients to handle.
And who knows, maybe hiring your first employee for your wellness consultancy will be just around the corner, too.
Grow your impact while growing your profits
Wellness coaching is a rewarding career, but a schedule packed with one-on-one sessions won’t always earn you the profits you need to live the life you want.
Even if your wellness business is just starting out, there are six methods you could consider to grow your profits, including:
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Offering group coaching sessions or memberships so you can reach more clients while also earning more per hour
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Speaking at conferences so you can improve awareness of your business, attract more clients to your business, and possibly earn speaking payments, too
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Offering online courses that wrap up information from your coaching sessions into compact, information-rich modules
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Digital downloads like audiobooks, ebooks, planners, and journals that you can use to complement your other products and services
With all of the revenue opportunities available to you as a wellness coach, you’ll need to use tools that can make it as seamless as possible to run your business so you can focus a majority of your time on your clients.
And as luck would have it, you can try out one of the best tools for that by starting your 30-free trial of Podia today.
Good luck, and stay well.
